agency_ DDB
client_ Volkswagen

Hasta que caiga un Polo.

Volkswagen wanted to sell the last units of VW Polo 2013 before launching the next generation of the model.

The Polo 2013 had a lower price than the usual one, so we launched a campaign to announce a run-out promotion delivering this message: “You can wait until a Polo falls from the sky or have it for 9.800 €.”

Executive Creative Director_ JM Roca de Vinyals
Creative Director_ Javier Meléndez
Copy_ Ferran Merino
Art Director_ Laia Prades

Production Company_ Sr. Alce
Director_ Rafa Cortés
If you want to know more:


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