agency_ DDB
client_ Audi

The resurrection of the washing machine meme.

In 2015 a meme of a "dead washing machine" flooded social networks. Some laughed at his misfortune. Others drew their own conclusions. And some empathized with it.

In 2018, Colon Washing Machine Cleaner showed that this meme wasn't dead, just dirty.

Global Chief Creative Officer_ Eva Santos
Creative Director_ Ramon Caba
Copy_ Laura Cuni & Hector Quintana
Art Director_ Laia Prades

Production Company_ El Cangrejo
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