agency_ VCCP
client_ Des's
year_2013
client_ Des's
year_2013
The first mattress incorporating a deposit box
2008 marks the beginning of the worst financial crisis since the great depression. Spanish Banks collapse. Spaniards are concerned about their money and they no longer sleep well. DeS’S, experts on sleep and rest, has the solution:
My Mattres Savings Bank, the first mattress incorporating a deposit box.
Media outlets from 74 countries talked about the mattress.
More than 8 million euros in earned media.
DeS'S orders increased by 836%.
100% of their clients slept well.
Cannes Lions 2013
Gold in Consumer Goods en PR: "Caja de Ahorros MiColchón" for DESS.
Silver Best Launch or Re-launch en PR: "Caja de Ahorros MiColchón" for DESS.
Festival El Sol 2013
Gold in Márketing Promo: "Caja de Ahorros MiColchón" for DESS.
Gold in Public Relations: "Caja de Ahorros MiColchón" for DESS.
Silver in Outdoor: "Caja de Ahorros MiColchón" for DESS.
Bronze in Branding ans Design: "Caja de Ahorros MiColchón" for DESS.
El Ojo de Iberoamérica 2013
Bronze in PR: "Caja de Ahorros MiColchón" for DESS.
FIAP 2013
Gold in PR-Medios: "Caja de Ahorros MiColchón" for DESS.
Eurobest 2013
Gold in PR: "Caja de Ahorros MiColchón" for DESS.
CEO_ Javier Suso
Executive Creative Director_ Beto Nahmad
Creative Director_ Oscar Moreno
Creative Team_ Walter Belenky, David Sousa, Sonia Romero, Sergio Riquelme & Laia Prades
Executive Creative Director_ Beto Nahmad
Creative Director_ Oscar Moreno
Creative Team_ Walter Belenky, David Sousa, Sonia Romero, Sergio Riquelme & Laia Prades