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agency_ DDB Barcelona + Berlin
client_ Volkswagen
year_2016

then. now. always.

Following the “Dieselgate” scandal, Volkswagen needed a global campaign to rebuild its consumers trust. We created a story based on people and their long relationship with the brand.

︎ Campaign Live
"Volkswagen seeks to rebuild trust with new brand campaign"













Executive Creative Director_ JM Roca de Vinyals
Creative Director_ Ricardo Wolff, Gabriel Mattar
Copy_ Ferran Merino
Art Director_ Laia Prades
 
If you want to know more:

︎ laiaprades@gmail.com

︎ +34 639 51 50 37
Running on Cargo