Creation of the Art Direction and the look & film for Audi’s sponsorship at Baqueira Beret and Sierra Nevada 2026.
A visual campaign showcasing the Audi e-tron range in the natural environment of the area. Using an ultra-realistic pencil-drawn style, it’s hard to tell whether it’s an illustration or a photocopied photograph.
A combination that, together with Audi’s red tone, gives it strong presence and prominence along the entire billboard route from Vielha to Baqueira Beret, creating an impactful visual journey that blends innovation, nature, and design.
Audi, patrocinador oficial de Baqueira Beret y Sierra Nevada
Client: Audi
Team:
Copywritter:
Sergi Montoliu
Art Director:
Laia Prades
Studio:
Conspiracy Studio
Studio: Audi
Agency: DDB
Year: 2026