This Christmas, Sant Pau Hospital in Barcelona wants to highlight its most human side with a campaign dedicated to the 5,000 professionals who make it all possible.
A campaign that shines a light on empathy, not only towards patients but also among colleagues—because every act of understanding and support makes Sant Pau a better place.
Apropem-nos més
Client: Hospital de Sant Pau
Ella es la Marta.
Infermera de Sant Pau i fan de David Bowie.
What truly holds Sant Pau together is not its walls, but its people.
Team:
Creative Director:
Lidia Valls
Art Director:
Laia Prades
Illustrator:
Marc Pallarés
Client: Hospital de Sant Pau
Year: 2024
Ell es en Polo.
Metge de Sant Pau i jugador de Rugby desde els 4 anys.
Ell es en Rubén.
Administratiu de Sant Pau, apasionat de Collserola i la seva àvia ja treballava a l’hospital.
This Christmas, we will show that the true heart of Sant Pau Hospital is its people
We will do this through portraits of our staff, displayed on the walls in a way that makes it look like they are holding up the ceiling, a light, a sign… as if they were pillars.
